Digital Marketing Manager - Performance Marketing & SEO

Position Overview

Galaxy Resource Pvt Ltd (GRPL India) is seeking an experienced, growth-focused Digital Marketing Manager to oversee digital strategy, search engine optimization (SEO), and paid advertising campaigns for a premier client in Lucknow. The ideal candidate will have a proven track record of driving online lead generation, managing performance marketing budgets, and optimizing brand visibility across multi-channel platforms.

Key Responsibilities

• SEO & Technical Audits: Lead on-page, off-page, and technical SEO initiatives to maximize organic search visibility and website traffic.
• Paid Acquisition (PPC): Design and execute high-ROI Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn paid advertising campaigns.
• Content & Social Media Strategy: Develop data-driven content calendars, social media strategies, and email marketing workflows to engage target audiences.
• Analytics & Reporting: Monitor performance metrics using Google Analytics 4, Search Console, and ROI dashboards to present actionable insights to leadership.
• Team & Agency Management: Supervise content creators, graphic designers, and external agency partners to maintain campaign quality and timelines.

Key Requirements

• Experience: Minimum 5 to 8 years of core experience in digital marketing or performance marketing roles.
• Technical Skills: Proficient with Google Ads, Meta Business Manager, GA4, Ahrefs/SEMrush, WordPress/Django CMS, and HTML/CSS basics.
• Education: Bachelor's or Master's Degree in Marketing, Communications, or related discipline.
• Location: Lucknow, Uttar Pradesh (In-office role).

Compensation & Position Details

• CTC: ₹6,000,000 – ₹9,000,000 Per Annum (6 to 9 LPA - Commensurate with experience).
• Job Type: Full-Time, Permanent.
• Work Location: Lucknow, Uttar Pradesh.

MBA/ PGDM